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| Osama's brother 'to launch BinLadin fashion label' The brother of Osama bin Laden is to launch a fashion label using his family's name as a logo. The move that has been compared by fashion experts to trying to sell clothes branded Hitler. Yesama Binladin, who spells his surname differently, trade-marked the name as a fashion label in Switzerland and the European Union before the September 11 attacks. But fashion experts dismiss the plan and say it was like trying to sell clothes branded after the German dictator. Rita Clifton, chairman of London-based consultancy Interbrand, told the newspaper: "Hitler was also a very well known brand name, but I think we would all feel that a pair of Hitler shoes after all these years would be in very bad taste." He insists he will press ahead with the plan. He is now looking for an Italian partner to design and manufacture the clothing line, which the Wall Street Journal reported would be designed to compete with fashion retailers like Benetton. Mr Binladin's Swiss lawyer, Juerg Brand, told the newspaper: "The name is one of the most famous in the world. "We think that people are able to distinguish between Osama and the rest of the family." The brand is first to be launched in the Middle East, where the name will be put on clothes in Arabic script, then in Europe, where it will be in the western alphabet. 17th January 2002 |
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