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'Embarrassing' cocktails may get name change

A restaurant chain is considering renaming two cocktails after researchers found most female customers are too embarrassed to order them.

A TGI Friday survey discovered 84% of women asked had never ordered a Screaming Orgasm drink and 73% the tipple Sex on the Beach. The reasons given included feeling intimidated when ordering them at the bar, particularly from a male member of staff. TGI Friday's is now looking at changing the names from Screaming Orgasm to Coffee Cooler and Sex on the Beach to Summer Sunset.

Joe Boyle, TGI Friday's marketing director, said: "Although these cocktails are consistently two of the best performers in taste tests, they do not sell as well as other cocktails which score less in our taste tests. "Our research showed that women did not feel comfortable going into a bar and asking for a Screaming Orgasm or Sex on the Beach."

The survey was conducted by using focus groups made up of women aged 18 to 24. The TGI Friday's recipe for a Screaming Orgasm is one part each of Kahlua, vodka, Bailey's and amaretto, and six parts cream. A Sex on the Beach is one part each of Midori, vodka, and Chambord, and two parts orange juice and cranberry juice.

5th November 2001

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